President Joe Biden has slot signed an executive order aimed at cracking down on big tech firms and promoting competition.
The move points to Mr Biden's desire for tougher scrutiny of Big Tech, which the administration has accused of "undermining competition".
"Capitalism without competition isn't capitalism. It's exploitation," Mr Biden said at Friday's signing event.
The order includes 72 actions and recommendations involving ten agencies.
It suggests that problems have arisen because of large tech firms collecting too much personal information, buying up potential competitors and competing unfairly with small businesses.
Several recommendations it sets out include:
Greater scrutiny of mergers in the tech sector
New rules to be set out by the Federal Trade Commission (FTC) on data collection
Barring unfair methods of competition on internet marketplaces.
The Biden administration is also targeting a number of other sectors with the order.
It encourages other government agencies to take action to improve competition across healthcare, travel and agriculture.
Once fully implemented, it would allow hearing aids to be sold over the counter, for example, as well as the ban of early exit fees from internet contracts. It also intends to make it easier for consumers to claim refunds from airlines.